Our goal is to make Pronto the de-facto standard for money transfer services to Brazil, focusing on four key elements that should drive the added value our clients will receive.

Convenient: Our business model is based on providing easy-of-reach and easy-of-use to our client-sender, making it easy for them to accomplish their money remittance needs. Being that through the internet or telephone, opening our own locations or establishing agency relationships with already developed or in-development points of sales and/or services dedicated to (or with a focus on) the Brazilian community living in the United States, we want to be there for when our clientele needs us. This convenience will allow us to, not only reach our target client base where they usually go for their day-to-day needs, but also to generate repeated transactions.

Fast: Our clients demand that we complete their transactions in the shortest possible time. On the other hand, federal and state laws mandate analysis and reporting of certain transactions if above certain thresholds or/and if deemed suspicious. We recognize that it is through the use of state-of-the-art technology and systems that our company will be able to deliver a service that is fast and, at the same time, fulfill any regulatory requirement mandated by law.

Reliable: Financial services organizations succeed or fail based upon their ability to maintain customer and partner trust. Reputation not only depends on our ability to maintain operational efficiency, but also the ability to manage operational risk. Financial institutions have been in the security business longer than most. The strength of our brand depends on our ability to safeguard our customers' funds; to instill confidence in our customers that their assets are accessible, well-protected and will be delivered to their beneficiaries' accounts on a timely manner.

Compliance with legal requirements and government regulations is an integral part of our business. Stringent focus on compliance procedures and the company's role within its regulatory environment are also important drivers of trust in our brand and management team. Marketing efforts that promote our brand and the advantages and benefits of formal (regulated) transfers should be developed using dedicated channels. Excellent relationships and an open channel of communication with regulators and law enforcement agents should also be fostered. Pronto Money Transfer, Inc. is committed to always use state-of-the-art technology and procedures to guarantee the reliability of our service and the safeguard of our clients' personal information.

Cost effective: The global funds transfer business is very competitive, and we face a variety of competitors across our business. We compete for agents and customers on the basis of value, service, quality, technical and operational differences, price and financial incentives paid to agents once they have entered into an agreement. In order to be successful in our targeted market, serving a pre-selected send and receive corridor where we believe we have an opportunity and advantage to compete against well-established operators, we need to, at least, be able to match any competing pricing strategy we may face. In order words, our clients will perceive an added-value from our services because they will know that they are not paying more for our service than they would normally pay, had they chosen another regulated and licensed remitter.